Who owns the Farmers Dog?

The Farmer’s Dog is a subscription company that makes fresh and personalized meals for dogs. That revelation about what healthy dog food has marked the start of Jada’s good health, the start of a company, and the start of a new chapter for the pet food industry.

Who owns the Farmer’s Dog?

Brett Podolsky and Jonathan Regev, cofounders of The Farmer’s Dog, with their dogs. “Dogs are the perfect subscription customers,” says Podolsky, the cofounder. The Farmer’s Dog has seen incredible success recently, saying its year-over-year growth is close to 500%.

It’s been able to sort out its complex supply chain, finding a safe and suitable human-grade facility after calling some 200 manufacturers, and plans to use its new capital to further streamline the process to continue scaling.

The Farmer’s Dog says meals start at less than $3 a day, but prices depend on a variety of factors, including age, weight, and activity level. Customers fill out an online questionnaire that helps the company determine the ideal feeding amount for each dog via a proprietary algorithm.

Meals are preportioned, so the company knows exactly when a customer is finished with the food and when to make and deliver more, a process that has been much more accurate than expected, Podolsky says.

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